WHY RADIO & AUDIO ADVERTISING WORKS
Advertising on Radio is still one of the most affordable and effective ways to promote your business.
Plus now you can reach people on their digital devices through Live Streaming of Radio & Music, and in targeted relatable podcasts.
Radio reaches 95% of Australians each week while more than 33% listen to podcasts.
People listen to audio while they’re driving, on the train, on the bus, out exercising, working, at home. You can multi-task while you’re listening to the radio or your favourite podcast
Audio commercials trigger the listeners ‘theatre of the mind’ creating an emotional connection to your brand.
Radio reaches around 11 Million listeners in our 5 Metro cities each week along with millions more across Regional Australia. (Commercial Radio Australlia)
Radio stations now offer up more than just radio commercials. Radio is leading the way with brand placement in podcasting, retail activations, while cross promoting their advertisers through their huge social media presence.
At SUMM Media we can show you how audio listening works, how you engage listeners to take action when they hear your commercial, and how to ensure you’re reaching the right audience.
Australia’s
biggest
brands
use audio
to connect
to their
customers
Summ Media Advantage
SUMM Media is a specialist radio & audio
advertising agency with a unique offering
SUMM can also manage all of your media invoicing and accounts. We forensically check every commercial placement to ensure you get what you paid for. This frees you up to spend more time growing your business.
SUMM Media commercial production will get your brand out in front, and front of mind. We use Australia's top voiceover talent (fees apply).
SUMM Media offers FREE strategic planning & booking. You get our expertise and there are NO FEES.
SUMM Media has over 30 years experience building out successful radio & audio campaigns. We know what works.
The SUMM Media advantage includes independent expert advice, the best intel & industry insights, and you’ll be connected to Australia’s top talent and brand ambassadors across the radio and podcast industry.
CLIENT TESTIMONIALS
Category:
Fresh Food & Groceries
Matt has been managing our Radio advertising for over 25 years now. We wouldn’t be where we are today without Matt’s incredible knowledge on how radio works. His dedication to our success is greatly appreciated.
Michael Braidotti
Owner/Manager Leisure Coast Fruit Market & Deli
Category:
Off-Road & Adventure / Special Events
Matt was recommended to us as someone that could help get us bigger crowds to our events. Creating awareness and driving ticket sales is key to our success. Since hiring SUMM Media our events have grown year on year. Matt manages our campaign from start to finish and is easy to work with. Highly recommended!
KAREN TIEDTKE
Marketing Manager, Premiere Events
Category:
Home Security & Dash Cams
We’ve been using Matt Summerill to negotiate, book, and manage our radio for several years now. Matt gives us valuable insights into where we should be placing our ads, and he also connects us directly with the on-air talent which delivers Uniden valuable endorsement. Matt's industry knowledge is second to none and he has been able to assist Uniden in growing our market share while at the same time giving us a solid voice in this competitive market.
Brad Hales
National Marketing and Communication Manager at Uniden Australia
The Power Of
Connection
‘The Power of Connection’ is all about creating a simple
and clever audio campaign to engage your target audience.
At SUMM Media we apply these 5 rules to make sure your campaign works:
01
Define your brand – this is what sets you apart from the rest
02
Don’t be boring – Bring your brand to life
03
Tell an engaging story – what have you got to offer?
04
Create a theme for your campaign – be relevant and on trend
05
Keep It Simple
Contact
Find out how Radio & Audio Advertising can help grow your business with the SUMM Media Advantage.
Call Matt Summerill today on 0411 556 011 or email matt@summ.com.au.